What Personal Information We Collect
Your Fitbit Products work in conjunction with a user account on Fitbit.com (a "User Account"). You can also sync your data related to your Fitbit Product with various third party nutrition and fitness programs. You can alter and correct any personal information created within the Product and Service by logging into your User Account.
- When you sign up for a Fitbit User Account, you are required to provide an email address (which will be used as your login ID) and to create an account password (collectively the "Registration Information").
- If you elect to sign up for a Fitbit User Account using your Facebook credentials, you will be asked to allow Fitbit to access the basic information (including your name, profile picture, gender, networks, user ID, list of friends and other public information) and certain profile information (such as your birthday) associated with your Facebook account.
- In order to benefit fully from the Fitbit Products and Service, you can also add additional personal details to your User Account, such as height, weight, gender, and age. If you are using our mobile application, these details are required as part of your registration process.
- Information sent wirelessly from your Fitbit Product to the Service is stored in your Fitbit User Account.
- Information that you add manually to the Service is stored in your Fitbit User Account.
- When you elect to share data from your Fitbit User Account with others, we collect the information you provide about those individuals such as their name and email address.
- We collect industry standard log data about the browser and operating system you are using, the address of the external or internal page that referred you, your IP address at the time of account creation and keep a log of the pages that you visit on the Services in association with your IP address. We also collect the IP address associated with the device running the Fitbit mobile app each time you sync.
- We collect location data provided by your mobile device. You must first enable location services when you download the Fitbit mobile application or an updated version of the app. You can then turn location on and off within the app to activate optional features. You can opt-out of location services at any time.
How We Use Your Personal Information
- Provide you with the Service;
- Analyze Site usage and improve the Service;
- Deliver to you any administrative notices and communications relevant to your use of the Fitbit Products and Service;
- Provide you with updates regarding Fitbit Products and Services;
- Perform internal market research, project planning, troubleshooting problems, and to detect and protect against error, fraud or other criminal activity;
Disclosure to Third Parties
Fitbit may also share your personal information with companies who provide services such as information processing, order fulfillment, product delivery, customer data management, customer research and the like. These companies are obligated to protect your information and may be located wherever Fitbit does business.
We may also disclose information about you if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or users or if we are required to do so by any applicable law, rule, regulation, subpoena or other legal process. Additionally, in the event of a reorganization, merger, or sale we may transfer any and all personal information we collect to the relevant third party.
Use of Aggregated Anonymous User Data
Fitbit may disclose non-personally identifiable aggregated user data, such as aggregated gender, age, height, weight, and usage data gathered from Fitbit devices (without the inclusion of a user's name or other identifying information) to:
- Organizations approved by Fitbit that conduct consumer research into health and wellness;
- Users of the Service for purposes of comparison of their personal health and wellness situation relative to the broader community; and
- Advertisers and other third parties for their marketing and promotional purposes.
Cookies and Other Technology
The Fitbit Site and Service may use "cookies" and other technologies such as pixel tags and web beacons.
Cookies are alphanumeric identifies in the form of text files that are inserted and stored by your Web browser on your computer's hard drive. These technologies tell us which parts of our website you have visited, limit the number of times you see a Fitbit offer, or help us better determine which Fitbit offers you may like to see or to alert you to software compatibility issues. They are also used to analyze and improve our Service's design and functionality.
If you choose to delete cookies from your device or block them from being stored on your device, please note that the full functionality of the Service may not be available to you.
"Web beacons" are images embedded in a Web page or email for the purpose of measuring and analyzing Site usage and activity. Fitbit, or third party service providers acting on our behalf, may use Web beacons to help us analyze Site usage and improve the Service.
We use search and display advertising so you can find opportunities to purchase Fitbit products and retargeting cookies to present you with Fitbit advertising on other sites based on your interaction on our website. We believe that consumers should exercise choice regarding the collection of personally identifiable information, which is why we disclose the cookies used on our website and provide links to opt-out of those collection practices. Although we would like to honor those browsers that are set with a Do Not Track signal, at the present time we are unable to honor those signals.
- ApNexus -- The ApNexus Cookies page provides information about their cookie and gives you the option to opt out-of this program.
- DetaXu -- The DetaXu Data Collection for our Platform page explains their privacy practices and gives you the option to opt-out of this program.
- Google Adwords Conversion -- You can adjust the Google Ads Settings and opt-out of this program.
Information You Elect to Share With Others
If you use a message board, blog, journal or any other method of posting user-generated content on our Site or through the Service, you should be aware that such information can be read, collected or used by others and could be used to send you unsolicited messages. We are not responsible for the personal information you choose to submit in these areas.
Through the Service, Fitbit enables you to share information with others. Many users find this to be an important motivator in achieving their fitness goals. Fitbit is dedicated to providing you with full control of your personal data. As such, Fitbit provides you with privacy settings, which you can change at any time by visiting www.fitbit.com/user/profile/privacy. Fitbit generally allows you to set categories or pieces of data to be private, viewable to friends only, or viewable to the public. We encourage you to consider these privacy settings before sharing information on the Site or through the Service, and to periodically review your privacy settings and adjust them in accordance with your preferences.
Fitbit's default settings for new users who signed up for a Fitbit account on or after August 8, 2011 are as follows:
- Default Public - Basic information (e.g., profile photo, nickname, steps and distance, etc.) will be available to everyone
- Default Friends - Information your friends likely already know about you (e.g., real name, "About Me," age, gender, height, location, etc.) will be available to your friends
- Default Private - Information likely to be sensitive (e.g., activity data, food, weight, body data, measurements, journal, mood, allergies, sleep statistics, non-profile photos, etc.) will not be available to third parties
The default settings for Users who signed up for a Fitbit account prior to August 8, 2011 may be different than those described above. All users can update their privacy settings at any time by visiting the privacy settings section of their User account on the Fitbit Site.
Generally, Fitbit limits search engine access to the Site, and instructs search engines not to index user profile pages. However, search engines may access profile information set to the "public" in your privacy setting.
Third Party Products or Services Offered Through the Fitbit Site
Third parties offering products or services will not be given your personal information without your explicit permission.
Contests, Giveaways and Surveys
From time to time, Fitbit may offer you the opportunity to participate in contests, giveaways and other promotions. Any information submitted in connection with such activities will be treated in accordance with this Policy, except as specifically set forth in the rules for those contests, giveaways or promotions. From time to time, Fitbit may also ask you to participate in surveys designed to help Fitbit improve the Service. Any personal information provided to Fitbit in connection with any survey will be used only in relation to that survey and as elsewhere set forth in this Policy.
We do not knowingly collect any personal information from children under 13. If we discover that a child under the age of 13 has provided us with personally identifying information, we will take steps to delete the information as soon as possible.
Your Right to Delete Your Data
If you would like to cancel your Fitbit account you may do so by emailing
Email Communications From Us
We may provide our registered customers with weekly summaries of their User Account data and email alerts. We also allow users to subscribe to email newsletters and from time to time may transmit emails promoting Fitbit or third-party goods or services.
Fitbit subscribers have the ability to opt-out of receiving our weekly summaries and promotional emails and to terminate their newsletter subscriptions by following the instructions provided in such emails.
Opting out in this manner will not end transmission of service-related emails, such as email alerts.
We use a combination of firewall barriers, encryption techniques and authentication procedures, among others, to maintain the security of your data and to protect Fitbit accounts and systems from unauthorized access.
When you register for the Service, Fitbit requires a password from you for your privacy and security. This password is stored in an encrypted fashion on our systems.
It is important to understand that these precautions apply only to our Site and systems. We exercise no control over how your information is stored, maintained or displayed by third parties or on third-party sites.
Privacy Complaints by European Union Citizens
Fitbit's Services are hosted and operated entirely in the United States and are subject to United States law. Any personal information that you provide to Fitbit is being provided to Fitbit solely in the United States and will be hosted on United States servers. You consent to the transfer of your personal information to the United States. If you are accessing the Fitbit Services from outside the United States, please be advised that United States law may not offer the same privacy protections as the law of your jurisdiction.
Fitbit complies with the U.S. - EU Safe Harbor Framework and the U.S. - Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use and retention of personal information from European Union member countries and Switzerland. Fitbit has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view our certification page, please visit http://www.export.gov/safeharbor/.
Fitbit has further committed to refer unresolved privacy complaints under the Safe Harbor Principles to an independent dispute resolution mechanism, the BBB EU SAFE HARBOR, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed Fitbit, please visit the BBB EU SAFE HARBOR web site at www.bbb.org/us/safe-harbor-complaints for more information and to file a complaint.
Your Responsibility for Maintaining the Confidentiality of your Login ID and Password
You are responsible for maintaining the security of your login ID and password. If you believe that your login ID or password have been compromised you should immediately change your password and
If you have a security related concern, please
Updates to this Policy
We may update this Policy periodically. The date last revised appears at the bottom of the Policy. Changes take effect immediately upon posting.
Contact us if you have any questions or concerns
If you have questions, comments, concerns or feedback regarding this Policy or any other privacy or security concern, send an e-mail to
This policy was last updated on January 3, 2014.