Make fitness a lifestyle with Flex.

Flex Flex

Wireless activity + sleep wristband

Watch video Buy Now $99.95 Buy Now $99.95

All-Day Activity

Set a goal
and go.

Stay focused on your goals and get motivated to be more active with Flex—a slim, stylish device that tracks all-day activity like steps taken, distance traveled, calories burned and active minutes.

Stay focused on your goals and get motivated to be more active with Flex—a slim, stylish device that tracks all-day activity like steps taken, distance traveled, calories burned and active minutes.

Progress Display

See your day in
a whole new light.

Flex lets you see how every day is stacking up with LEDs that light up like a scoreboard as you get 20% closer to completing your step, calorie or distance goal.

Flex lets you see how every day is stacking up with LEDs that light up like a scoreboard as you get 20% closer to completing your step, calorie or distance goal.

Sleep + Alarms

Step. Sleep.
Wake. Repeat.

Flex never sleeps—even when you do. Wear it all night to measure your sleep quality and how long you slept. Then, wake with a silent, vibrating alarm to start your day stepping on the right foot.

Flex never sleeps—even when you do. Wear it all night to measure your sleep quality and how long you slept. Then, wake with a silent, vibrating alarm to start your day stepping on the right foot.

Style + Accessories

Wear Flex your way,
every day.

Style your Flex tracker with bright accessory bands, or turn it into a fashion piece with our exclusive Flex collection from Tory Burch. To change bands, simply pop the slim Flex tracker out of your wristband and slip it into the accessory that fits your personality.

Style your Flex tracker with bright accessory bands, or turn it into a fashion piece with our exclusive Flex collection from Tory Burch. To change bands, simply pop the slim Flex tracker out of your wristband and slip it into the accessory that fits your personality.

Buy Flex bands

Shop Tory Burch for Fitbit

Wireless Syncing

All your stats,
always in sync.

Flex syncs your daily stats to your computer and over 150 leading smartphones, and shows your progress in easy-to-read charts and graphs, to give you the push you need to keep moving toward your goals.

Flex syncs your daily stats to your computer and over 150 leading smartphones, and shows your progress in easy-to-read charts and graphs, to give you the push you need to keep moving toward your goals.

Wear + Life

With you
all the time.

Flex fits comfortably around your wrist, is water-resistant, and has a 5-day battery life, so you can wear it day to night. And with a variety of available accessory bands, you’ll find the right Flex for every occasion.

Flex fits comfortably around your wrist, is water-resistant, and has a 5-day battery life, so you can wear it day to night. And with a variety of available accessory bands, you’ll find the right Flex for every occasion.

Specifications

Sizing

size small
fits wrists
5.5” - 6.5”
0.6"
size large
fits wrists
6.5” - 7.9”
0.6"

Flex includes both small and large wristband. The band should be worn loosely. Download Flex Sizing Guide for more information.

What’s Included

  • Removable Fitbit Flex™ tracker
    2 wristbands (small and large)
    Charging cable
    Wireless sync dongle
see more specs

Sensors and Components

  • 3-axis accelerometer
  • Vibration motor

Display

  • LED display with 5 white indicator lights
  • Tap twice to see progress against your Main Goal
  • Tap rapidly for 1-2 seconds to start or stop sleep tracking

Battery and Power

We recommend charging your Flex every few days to ensure you are always tracking.

  • Battery life: up to 5 days
  • Battery type: Lithium-polymer
  • Charge time: One to two hours
  • Radio transceiver: Bluetooth 4.0

Memory

  • Tracks 7 days of detailed motion data, minute by minute
  • Tracks daily totals for past 30 days

Water Resistance

Flex has been tested up to 1 ATM meaning it is sweat, rain and splash proof. However, the device is not swim proof. We also recommend taking Flex off before showering because, as with any wearable device, it’s best for your skin if the band stays dry and clean.

Care

If the band gets wet or if you sweat in it, remove and completely dry the band before putting it back on. Clean the band with a mild soap-free cleanser like Cetaphil Gentle Skin Cleanser or Aquanil. Give your wrist a rest by taking the band off every now and then. Learn more.

Materials

The Flex wristband is made of a flexible, durable elastomer material similar to that used in many sports watches. Flex also has a surgical-grade stainless steel clasp.

Environmental Requirements

  • Operating temperature: -4° to 113°F (-20° to 45° C)
  • Maximum operating altitude: 30,000 feet (9,144 m)

Syncing

Flex syncs automatically and wirelessly to tablets, computers and 150+ leading iOS, Android and Windows smartphones using Bluetooth 4.0 wireless technology.

  • Syncing range: 20 feet
  • Syncing to computers requires Internet connection and USB port
  • Syncing to mobile devices requires Bluetooth and Internet connection
  • Syncs with Windows Vista and later, Mac OS X 10.6 and up, iPhone 4S and later, iPad 3 gen. and later, and leading Android and Windows devices

Sensors and Components

  • 3-axis accelerometer
  • Vibration motor

Display

  • LED display with 5 white indicator lights
  • Tap twice to see progress against your Main Goal
  • Tap rapidly for 1-2 seconds to start or stop sleep tracking

Battery and Power

We recommend charging your Flex every few days to ensure you are always tracking.

  • Battery life: up to 5 days
  • Battery type: Lithium-polymer
  • Charge time: One to two hours
  • Radio transceiver: Bluetooth 4.0

Memory

  • Tracks 7 days of detailed motion data, minute by minute
  • Tracks daily totals for past 30 days

What’s Included

  • Removable Fitbit Flex™ tracker
    2 wristbands (small and large)
    Charging cable
    Wireless sync dongle

Water Resistance

Flex has been tested up to 1 ATM meaning it is sweat, rain and splash proof. However, the device is not swim proof. We also recommend taking Flex off before showering because, as with any wearable device, it’s best for your skin if the band stays dry and clean.

Care

If the band gets wet or if you sweat in it, remove and completely dry the band before putting it back on. Clean the band with a mild soap-free cleanser like Cetaphil Gentle Skin Cleanser or Aquanil. Give your wrist a rest by taking the band off every now and then. Learn more.

Materials

The Flex wristband is made of a flexible, durable elastomer material similar to that used in many sports watches. Flex also has a surgical-grade stainless steel clasp.

Environmental Requirements

  • Operating temperature: -4° to 113°F (-20° to 45° C)
  • Maximum operating altitude: 30,000 feet (9,144 m)

Syncing

Flex syncs automatically and wirelessly to tablets, computers and 150+ leading iOS, Android and Windows smartphones using Bluetooth 4.0 wireless technology.

  • Syncing range: 20 feet
  • Syncing to computers requires Internet connection and USB port
  • Syncing to mobile devices requires Bluetooth and Internet connection
  • Syncs with Windows Vista and later, Mac OS X 10.6 and up, iPhone 4S and later, iPad 3 gen. and later, and leading Android and Windows devices

Battery and Power

We recommend charging your Flex every few days to ensure you are always tracking.

  • Battery life: up to 5 days
  • Battery type: Lithium-polymer
  • Charge time: One to two hours
  • Radio transceiver: Bluetooth 4.0

Environmental Requirements

  • Operating temperature: -4° to 113°F (-20° to 45° C)
  • Maximum operating altitude: 30,000 feet (9,144 m)

Memory

  • Tracks 7 days of detailed motion data, minute by minute
  • Tracks daily totals for past 30 days

Syncing

Flex syncs automatically and wirelessly to tablets, computers and 150+ leading iOS, Android and Windows smartphones using Bluetooth 4.0 wireless technology.

  • Syncing range: 20 feet
  • Syncing to computers requires Internet connection and USB port
  • Syncing to mobile devices requires Bluetooth and Internet connection
  • Syncs with Windows Vista and later, Mac OS X 10.6 and up, iPhone 4S and later, iPad 3 gen. and later, and leading Android and Windows devices

Find the perfect fit. Compare products

  • Everyday fitness

  • Active fitness

  • WI-FI Smart scale